6 social media rules is open and a man

Social marketing WINS, not buying so attention has an opinion, it is true what they say, that should be open to all Nations.

"Please, not what customers can you? Ask what you can do for the State of Rapp

If a user "markets are conversations" advertising model and relationships for the benefit of all change. Passive consumption becomes the active interaction. Monologue becomes dialogue. The control is done. License, well-informed clients are connected. Companies are becoming more and more transparent, like it or not.

This is the environment in which the smaller balance change communication for less interference is more about participation, delivers a message about a part of the conversation, shorter than I can understand people and more information about what people say about you.

It is the policy of creating social value, Wednesday without subtracting, employees have more than his own, to make sense, help.

This is the environment more humane elements imported from the point of view is true to yourself and what you say, open, fair and transparent. Use of social media for Ford "humanization of the brand and the consumers of Ford workers Ford place" (in the words of Scott Monty) and regular bloggers for reviews and dissemination to achieve positive words.

Zappos, that their culture is the DM and using social media to create a central point for each sector of activity and customer service is not only a part is,