What's the absolute best time to ask for teleseminar registration and payment from your prospects?
And how many hoops should they have to jump through to complete that process?
On your teleseminar registration page, you'll call prospects to action by illustrating how your teleseminar can save them money, make money for them, save them time, or spare them grief. While that illustration (the picture of their new, richer or more relaxed, life) is fresh and crisp in their minds, ask them to register. Right then. Don't hesitate. If you give them the space in which to click away, they may never come back.
And in response to the second question posed above, "None." Your prospects' lives are complicated enough. Give them one more phone call to make, e-mail to send, or hoop to jump through, and they will be more than willing to abandon the quantification of cost, time, or emotion that they just made in their own minds. In a nutshell, if your payment process is complicated, your teleseminar, no matter how enticing it was only seconds earlier, will no longer be worth the effort.
Here are a few tips to incorporate when setting up your easy payment process on your teleseminar registration page:
• Use an ecommerce solution like 1ShoppingCart to set up your registration page's shopping cart. It's secure, easy to implement, easy for your customers to use, and will keep your clients' payment efforts to a minimum by processing credit card payments quickly and simply. You won't have to wait for your 1ShoppingCart registration to start accepting payments. Set up a trial, and you'll be ready to accept payments almost immediately.
• Link your shopping cart to a payment managing tool like PayPal, and your customers will have seamless access to a universal, fee-free, and secure channel through which to send their registration fees. You won't need a merchant account, and can begin to channel money to your teleseminar's registration without delay.
• Your payment process must be fully automated. If action by you is required for any function, it's not fully automated. You want the money to roll in, whether you're running errands, sleeping, or on vacation. Additionally, you wouldn't want to ask your clients to wait around for you to complete a payment.
• The payment process must be super simple. No phone calls, return phones call, e-mails, or return e-mails should be necessary for processing payments. Make yourself available by phone and e-mail, of course, in case a question should arise, but convinced prospects should be able to complete their registration and payment in one sweeping motion.
• Give your prospects plenty of immediate opportunity to sign on for your teleseminar. Any delay could allow doubt to creep in and annihilate your call to action. People are most motivated immediately after they've uttered their first internal, "Yes."
By fully automating your teleseminar registration and payment process, you not only simplify the process for your clients, but you simplify the process for yourself. When you associate every chunk of income with an additional amount of work for you (phone calls, e-mails, red tape), you might eventually come to dread the orders that you once hoped for.
It's okay for the money to roll in without your awareness; in fact, that's the goal. Plan well. Your prospects will appreciate the ease of payment, and you will appreciate the ease of receiving that same payment.
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
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